Alibaba Starts Wonder on Ice at Milano Cortina 2026
During the Milano Cortina 2026 Olympic Winter Games, Alibaba opened the Wonder on Ice interactive display. The installation shows off AI and cloud computing tools that are meant to make fans more involved. It highlights Alibaba’s role as a Worldwide Olympic Partner supporting digital innovation across global sporting events.
The showcase officially opened on February 7th, with Kirsty Coventry, the president of the IOC, and Joe Tsai, the chairman of Alibaba, both in attendance. Their presence showed how the Olympic movement and technology partners are working together more closely. The launch marked a major step forward in presenting intelligent digital experiences at global sports events.
Source: Milano Cortina 2026/Website
Milan Piazza Del Castello Transformed By AI Technology
Wonder on Ice is located in Milan’s Piazza del Castello, near the historic Castello Sforzesco. The installation transforms a traditional public square into a modern digital technology showcase. Visitors can experience how AI integrates seamlessly with culturally significant spaces.
Placing advanced technology in a central public location improves accessibility and visibility. Both local residents and international visitors can freely explore AI-powered experiences. Alibaba aimed to demonstrate how innovation can enhance urban public environments.
What Is an Interactive AI Guided Virtual Retail Experience?
The pavilion features an AI-guided journey that offers visitors personalized virtual shopping recommendations. The system tailors content based on individual preferences and interactions. This demonstrates how AI can deliver customized experiences at scale.
The immersive experience offers a preview of future retail and fan engagement technologies. Visitors interact directly with digital systems instead of watching static demonstrations. Alibaba describes the experience as a glimpse into next-generation smart commerce.
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IOC And Alibaba Leaders Highlight Shared Technology Vision
Kirsty Coventry praised the growing partnership between the IOC and Alibaba. She emphasized the importance of technology that connects athletes, fans, and spectators globally. The showcase reflects a shared commitment to inclusion and global connectivity.
Joe Tsai spoke about the transition from Cloud Olympics to Intelligent Olympics. He explained how AI enables event organizers to operate more efficiently and engage audiences more deeply. His remarks reinforced Alibaba’s long-term commitment to Olympic digital transformation.
AI-Made Fan Art Makes Its Debut at the Olympics
The showcase features works from the Alibaba Cloud AIGC Championship for Milano Cortina 2026. Participants worldwide used AI video generation tools to create winter sports-inspired art. One hundred selected pieces will be displayed throughout the Games.
These artworks will become the first AI-generated pieces acquired by the Olympic Museum. The initiative highlights AI’s role in expanding creative expression. It also allows fans to contribute directly to Olympic cultural heritage.
Building On Paris 2024 Digital Innovations
Alibaba continues to build on innovations introduced during the Paris 2024 Olympics. Cloud-based broadcasting solutions improved operational efficiency while reducing environmental impact. AI-powered replays enhanced the viewing experience for global audiences.
Additional tools support smarter energy and carbon management at venues. These systems help organizers meet sustainability targets. Alibaba aims to balance technological advancement with environmental responsibility.
Qwen AI Models Make Smart Olympic Experiences Possible
All Wonder on Ice technologies are powered by Alibaba’s Qwen AI models. These models support video generation, data processing, and real-time personalization. They demonstrate how AI can operate effectively at live large-scale events.
Alibaba describes Qwen as the foundation of future intelligent Olympic infrastructure. The showcase illustrates AI’s role in entertainment, sustainability, and operational excellence. Milano Cortina 2026 will serve as a real-world testing ground for these advanced systems.
