Vietnam Leads Digital and Green Transformation in Global Tourism

Vietnam is reshaping its tourism sector through an ambitious integration of digital technology and sustainable green initiatives, establishing itself as a leader in responsible travel innovation. This strategic transition aims to modernize operations, strengthen resilience, and minimize environmental impact while ensuring inclusive economic growth.

The Vietnam National Administration of Tourism (VNAT) said the dual focus on digital transformation and environmental sustainability marks a decisive step toward building a future-ready industry capable of meeting international standards for responsible tourism.

Government Strategy Anchors Growth on Innovation and Sustainability

Vietnam’s 2030 Tourism Development Strategy outlines a long-term vision for sustainable and inclusive tourism built on green growth. The government’s policy framework, supported by Prime Minister Dispatch No. 34/CD-TTg, calls for accelerated adoption of digital and green technologies to maintain double-digit industry growth.

At the 12th General Assembly of the Tourism Promotion Organisation for Global Cities (TPO), held during the Ho Chi Minh City International Tourism Fair (ITE HCMC 2025), experts emphasized that digitalization and sustainability are complementary forces. The event’s theme, “Shaping the Future of Tourism: Towards Digital and Green Transformation,” highlighted Vietnam’s leadership in aligning innovation with environmental stewardship.

Recommended Article: Japan’s Tourism Boom In 2025 Creates New Opportunities For Global Travelers

Smart Tourism Ecosystems Emerge Across Key Destinations

Tourism operators across Vietnam are embracing smart management tools and eco-friendly solutions to boost efficiency and visitor engagement. Technologies such as integrated digital platforms, data analytics, and automated systems are transforming how destinations operate.

Meanwhile, hotels and tour providers are increasingly adopting sustainable practices such as zero-plastic policies, renewable energy systems, and carbon-tracking mechanisms. These initiatives are helping shape a new tourism model that balances economic performance with ecological protection.

Public-Private Partnerships Drive Infrastructure Upgrades

Analysts emphasize that investment in infrastructure and innovation is vital to achieving the industry’s transformation goals. The government is partnering with private enterprises to develop renewable energy networks, improve digital infrastructure, and expand waste management systems in key destinations.

Financial incentives, low-interest loans, and tax benefits are being considered to encourage businesses to adopt environmentally conscious designs and energy-efficient technologies. According to VNAT Chairman Nguyen Trung Khanh, collaboration between public and private sectors is the cornerstone of sustainable success.

Cultural Preservation and Community Empowerment Included

Vietnam’s sustainability plan integrates cultural preservation and community empowerment alongside environmental goals. Local authorities are working to protect heritage sites while developing community-based tourism programs that provide income for rural families.

Projects in destinations such as Sa Pa, Hue, and Hoi An combine cultural education with eco-tourism, offering travelers immersive experiences that benefit both residents and the environment.

Shared Digital Platform Enhances Data-Driven Tourism

The government is developing a shared national digital tourism platform designed to centralize marketing data, visitor analytics, and real-time feedback. This initiative will allow businesses to make data-informed decisions and help travelers easily access detailed information about attractions and services.

By leveraging technology, Vietnam aims to create a smarter, more connected tourism ecosystem that can adapt to future trends and traveler expectations.

Roadmap for a Sustainable and Competitive Future

The High-Level Tourism Forum in Ho Chi Minh City concluded with a roadmap calling for a shift from “growth at all costs” to long-term sustainability. It emphasized global cooperation, talent development, and standardized guidelines for digital and green tourism practices.

Through sustained investment, innovation, and collaboration, Vietnam is positioning itself as a global model for modern, sustainable tourism—an industry where economic growth and environmental care move forward together.

About the Vietnam National Administration of Tourism

The Vietnam National Administration of Tourism (VNAT) oversees tourism policy, development, and promotion. It works with local governments, private enterprises, and international organizations to strengthen Vietnam’s position as a premier global travel destination built on innovation and sustainability.