TUI Joins Amadeus to Launch Navitaire Stratos Platform
TUI, a European leisure airline business, has secured a deal with Amadeus to be the first customer for Navitaire Stratos, a new retailing and booking platform created just for low-cost airlines. The partnership is a big step forward in TUI’s plan to become digital, which is meant to make travel more personalized and easy.
The two firms, who have worked together on technology for more than 20 years, claimed that moving to Stratos will provide contemporary shopping features that let users effortlessly browse, save, and buy travel alternatives with prices that change in real time.
Modern Shopping Experience and Personalization
The new system’s main feature is a modernized shopping cart that has extensive search, suggestion, and order management functions built in. Passengers will be able to keep their choices, come back to them later, and buy things with new pricing and deals.
Peter Glade, the Chief Commercial Officer of TUI Airlines, said that the change is a key part of the airline’s goal to “build the most modern airline commercial setup in the industry.” He also said that Navitaire Stratos would help the airline make offers that are based on data and context, which will increase engagement and conversion across digital platforms.
Intelligent Recommendations and Ancillary Expansion
With the new platform, TUI will be able to provide tailored suggestions and advertise a wider range of related items, such as hotel stays, vehicle rentals, and activities. This added freedom in retail should lead to more sales and happier customers.
Glade stated, “With Stratos, we can make offers that are relevant and make sense for travelers.” “It will improve our ability to sell by giving us smart recommendations, changing offers, and a shopping cart that is easy to use and helps customers finish or save their orders.”
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Built on Modern AI and Cloud Architecture
Navitaire Stratos is a cloud-based retailing environment produced by Amadeus. It has open IT architecture and built-in AI. It meets IATA’s new Offer and Order guidelines, which helps airlines streamline their operations, become more flexible, and give customers better service.
Amadeus added that the system’s AI-driven analytics and machine learning models will help TUI stay competitive in a market that changes quickly by letting them come up with new ideas faster and run their business more effectively. The technology is also meant to allow carriers to use dynamic pricing and personalized promotions on a large scale.
Amadeus Highlights Long-Term Partnership
Cyril Tetaz, Executive Vice President of Airline Solutions at Amadeus, called the relationship with TUI a “shared long-term roadmap for next-generation airline retailing.” He said that TUI and Amadeus would work closely together to make sure that business goes on without a hitch throughout the transition from Amadeus’ old New Skies system.
Tetaz said, “We are proud to work with TUI Airline as a launch customer for Navitaire Stratos.” “Our work together will shape the next-generation offer and order solution for low-cost and hybrid carriers.”
Making Upselling and Cross-Selling Smarter
TUI thinks that using Stratos will boost sales by increasing conversion rates, making customers more relevant, and giving them more chances to upsell and cross-sell. Using industry-standard frameworks, the platform will combine partner content, making it possible to bundle travel services in a more flexible and dynamic way.
With Stratos’ smart retail engine, TUI can now target certain types of travelers and provide them real-time deals that fit their requirements and booking habits. This makes travelers more interested at every step of their trip.
TUI InfoTec to Lead Implementation
TUI InfoTec, the group’s IT business, will be in charge of the rollout. It will make sure that the Stratos platform is integrated and used in all TUI Airlines operations. The effort fits in with the company’s larger plan to modernize its digital systems by bringing them all together and using AI to make things run more smoothly.
The deployment will also help TUI reach its sustainability goals by making flight operations more efficient, making ancillary services more efficient, and cutting down on unnecessary system dependencies throughout its multi-brand network.
A Milestone in Airline Digital Retail Evolution
The alliance between TUI and Amadeus is a big step forward for airline commerce. It brings together decades of travel experience with the latest AI and cloud technology. TUI is the first airline to use Navitaire Stratos. This means that they will help develop the platform’s future capabilities and establish new standards for how airlines interact with customers online.
With Stratos, TUI wants to move away from traditional booking systems and toward a completely tailored, dynamic retailing environment. This will change how leisure travelers in Europe and beyond engage with airlines.
