Netflix Buys The Film Technology Company InterPositive AI
Netflix has bought InterPositive, a company that makes artificial intelligence and was started by actor and filmmaker Ben Affleck. The tech company makes AI tools to help with the process of making movies.
The purchase shows that Netflix is putting more money into cutting-edge creative technology. The company said that the tools are meant to help storytellers, not take the place of human creativity.
Source: Deadline
InterPositive Develops AI Tools For Film Production
InterPositive makes AI software that helps film and TV production teams. These tools help improve and polish the visual parts of scenes.
Developers work on things like fixing bugs, improving the environment, and adjusting the lighting. The goal is to help artists while still letting them be creative.
Ben Affleck Will Be A Senior Advisor At Netflix
Ben Affleck will become a senior advisor at Netflix after the companies finalize the deal. Netflix expects him to help integrate technology with filmmaking.
Affleck started InterPositive in 2022 after seeing how AI was first used in movie making. He wanted to make tools that were just right for filmmakers.
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Tech Made To Keep Creative Control
Netflix stressed that InterPositive technology gives directors and editors more control over the art. The tools are meant to make production more efficient without taking away creative judgment.
Leaders of the company think that telling stories needs human insight and experience. So, developers designed AI tools to help the creative process rather than replace it.
Acquisition Happens During AI Debate In The Industry
Hollywood studios and labor unions are still talking about artificial intelligence, and this deal comes at that time. Writers, directors, and actors have all spoken out against the use of AI in movie making.
Industry leaders expect the next round of contract talks to cover rules for AI technologies. The problem has become a major point of contention in labor agreements in the entertainment industry.
InterPositive Team Will Join Netflix Technology Group
Reports say InterPositive currently employs fewer than 20 people. Netflix’s technology organization will include all of its employees.
Their knowledge of AI-powered production tools will help Netflix’s strategy for making new content. The company is still adding to its technical skills.
Netflix Says AI Should Help Tell Stories
Netflix executives made it clear that new ideas must meet the needs of creators. The company thinks that technology should give artists more ways to express themselves.
Netflix wants to improve the relationship between technology and storytelling by using InterPositive tools. The strategy is part of a larger trend toward using AI to help with production workflows.
