DoubleVerify Is Up For The Digiday Europe Technology Award
At the Digiday Marketing and Advertising Awards Europe, DoubleVerify was one of the finalists for Best Use of Technology. The award draws attention to the company’s News Accelerator project and its growing impact on the digital advertising and journalism ecosystems.
The nomination shows that there is a growing need in the industry for technology that strikes a balance between performance, reach, and safety in context. DoubleVerify’s method is all about giving advertisers confidence without making it harder to get to high-quality news sites.
Source: TechIntelPro/Website
News Accelerator Initiative Addresses Brand Suitability Challenges
The News Accelerator program was made to help advertisers get past old ways of blocking keywords. These older controls often limit reach and make it harder to engage with credible journalism and timely reporting.
Advertisers have more control when they use smart contextual analysis instead of blunt exclusions. This method lets brands join in on news conversations while staying true to their values.
AI Technology Enables Page Level Contextual Precision
The Universal Content Intelligence engine that DoubleVerify made powers its brand suitability solutions. The system looks at text, video, audio, speech, and images to get more information than just the keywords.
With this page-level classification, advertisers can access inventory in over 100 different content categories. Because of this, campaigns can grow quickly while still meeting standards for suitability and compliance.
Recommended Article: Robot Learns Lip Syncing Through AI and YouTube Observation
Helping Advertisers Feel Safe In News Environments
Advertisers want more and more control and openness when they put ads next to news stories. DoubleVerify’s tools give brands information about the context around their ads, which helps them understand where and how their ads show up.
This feature lets advertisers safely go back to news environments they had previously avoided. The result is good for both the goals of the campaign and the long-term financial health of journalism.
Industry Recognition Shows How Media Affects More People
The Digiday Marketing and Advertising Awards Europe honor new ideas that are changing the way digital marketing works. DoubleVerify’s nomination shows that the industry is recognizing smarter brand suitability technology more widely.
The initiative helps the media economy by encouraging people to use news responsibly. It also shows how technology can help advertisers meet the needs of the public for information.
Case Study Shows How To Get More People To Read The News
The nominated work showed how DoubleVerify helped Vodafone’s advertising strategy in news settings. The technology made it possible to confidently interact with brand-appropriate and contextually relevant journalism on a large scale.
This case showed that it was possible to improve reach without lowering standards of suitability. It showed how valuable precision-driven contextual intelligence can be for business.
Expanding Tools And Industry Collaboration Efforts
DoubleVerify recently added two new types of content: Sensitive Breaking News and Opinion. These new features give advertisers even more control and support more nuanced ways to get people to interact with their ads.
To improve cooperation in the industry, the company also started the DV News Accelerator Publisher Council. The goal of this project is to make news media more open, set higher standards, and build trust with advertisers.
