Harmony Choice Barcelona Starts The 2026 iGaming Strategy Cycle
BetConstruct AI kicked off the 26th iGaming season with Harmony Choice Barcelona, which set the stage for a strategic reset in the industry. Having the meeting a few days before ICE Barcelona let partners set their priorities before talking about the market as a whole. The exclusive format put the focus on sharing insights about working together and the long-term direction of technology.
The venue brought together senior executives, operators, and technology partners for focused engagement instead of a flashy show. This setting made it possible for important announcements to be made that would affect how platforms are used and how they are integrated. The event made it clear that BetConstruct AI wants to be the leader in structural change in the iGaming industry.
Source: iGaming Business/Website
Choice Gaming Launch Shows Rapid Adoption Of Platforms
During the main keynote speech at the event, co-founder Vigen Badalyan officially launched Choice Gaming. The platform quickly gained traction, with more than 1,000 active websites already using it. This early scale shows that there is a lot of demand from operators for modular AI-driven gaming solutions.
An aggressive plan for growth was laid out, with the goal of integrating 5,000 websites by the end of February. This timeline shows that you are sure that the technology is ready and that onboarding partners will go smoothly. Choice Gaming is more than just a niche product; it is a core part of the infrastructure.
Partner Incentives Designed To Accelerate Ecosystem Growth
BetConstruct AI announced incentive structures aimed at rewarding rapid and early platform adoption among integrators. Every 51st integrator will get the full Choice Gaming slot portfolio for free for 1 year. This method lowers entry barriers directly while also encouraging competitive onboarding momentum.
These kinds of incentives show that the focus is shifting from short-term profit to ecosystem growth. The plan puts market saturation and long-term platform dependency at the top of the list. BetConstruct AI strengthens partner commitment by tying rewards to integration milestones.
Recommended Article: South Korea Enacts World First Comprehensive AI Safety Law
New Software Category Added To KISS AI Live Casino
The opening of KISS AI Live Casino at Harmony Choice Barcelona was made possible by cutting-edge AI systems. This product is a new type that combines live dealer environments with AI-driven optimization that adapts to the user. The software’s goal is to improve engagement, operational efficiency, and personalization all at the same time.
To speed up adoption, BetConstruct AI gave partners who integrated before February 25 free access for a year. This short-term incentive is in line with the Choice Gaming rollout philosophy. Early adoption is framed as an experiment that benefits both parties rather than a business risk.
Open API Integration Streamlines Operator Scaling
Starting on January 19, it was possible to connect BetConstruct AI and Choice Gaming platforms through an open API. This system makes it easier to sign contracts online and speeds up the process of getting new technical employees up to speed. The change makes platform partnerships much less difficult, which is a big deal.
By automating administrative tasks, operators can spend less time negotiating and more time growing their businesses. This integration makes it easy to quickly deploy across many brands and jurisdictions. It backs up BetConstruct AI’s focus on speed, flexibility, and operational independence.
Leadership Presentations Reinforce Portfolio Expansion Vision
The leaders of the group used Harmony Choice to show that the portfolio was growing beyond its core platforms. Vahagn Badalyan announced new live casino games for Creedroomz, which will add to the group’s entertainment offerings. These new features improve the variety of content and work well with AI-driven infrastructure.
Leonid Kirakosyan came up with Betting Mate, an AI recommendation engine that makes sportsbooks more personal. The tool gives suggestions based on data that are specific to each player’s behavior. This new idea connects sportsbook engagement with bigger AI personalization strategies.
Harmony Choice Sets The Standard For The Industry’s Future
The event made Harmony Choice more than just a place to network; it was a strategic statement of intent. BetConstruct AI stressed the importance of combining human creativity with AI in its products and partnerships. This way of thinking sees technology as something that helps rather than something that takes the place of something else.
BetConstruct AI set a high standard for 2026 by giving operators flexible AI tools and portfolios that can grow. The announcements show that there will be more competition before ICE Barcelona. Harmony Choice started a trend that will probably affect how the rest of the industry adopts new technologies.
