ABS-CBN Narrows Net Loss in First Nine Months of 2025
MANILA — ABS-CBN Corp. announced a consolidated net loss of ₱2.24 billion for the first three quarters of 2025, a 13% better performance compared to the previous year. The company’s recent gains, they explained, stemmed from a boost in content creation and distribution. This was especially true in the areas of advertising, streaming, and live events.
Consolidated net sales were ₱11.7 billion, reflecting a 3% year-on-year dip. This fall was primarily driven by ongoing subscriber losses within the cable TV and broadband sectors. Even yet, the corporation pointed to its digital strategies as a buffer against losses and a means of broadening its audience.
Content Production and Distribution Surge by 14%
Content production and distribution revenues climbed 14%, reaching ₱9.13 billion, a jump over the ₱7.99 billion reported the previous year. ABS-CBN attributed the growth to a combination of factors. Advertising revenue, together with robust performance in its film segment, played a significant role. The company also benefited from the success of iWant and live entertainment shows.
Advertising income climbed by ₱694 million, fueled by consistent campaigns, expenditures tied to the elections, and the widespread appeal of hit shows like Batang Quiapo, Incognito, Saving Grace, It’s Okay to Not Be Okay, and TV Patrol.
Digital Advertising Sees Continued Growth
Digital advertising had a 5% increase, fueled by better results on iWant, Kapamilya Online Live, and greater visibility on external sites like YouTube. The company’s expanding online presence mirrors changing viewer preferences and the increasing trust advertisers place in digital platforms.
ABS-CBN’s approach to boosting cross-platform monetization, by weaving together broadcast, digital, and streaming channels, has resulted in a more varied income stream. This shift is a response to the evolving ways people consume media.
Recommended Article: Comac Acquires 49% Stake In Lao Airlines To Boost Efficiency
Consumer Revenues Boosted by Films and Live Events
Consumer sales climbed 13% compared to the previous year, buoyed by the box-office triumphs of And The Breadwinner Is and My Love Will Make You Disappear. The BINI World Tour, a worldwide venture, also boosted event revenues significantly, a clear indicator of ABS-CBN’s strong international following.
The era also saw a groundbreaking partnership: ABS-CBN and GMA Network joined forces for the Pinoy Big Brother House. This was a significant collaboration, considering the two networks were, and still are, major competitors in the broadcasting world.
iWant Relaunch Drives Subscriber Growth
The iWant platform, relaunched in July with a new look, updated branding, and original content, saw a marked increase in user activity. This revamp also helped the service grow its subscriber numbers, both in the Philippines and internationally.
ABS-CBN said that the streaming service’s upgrades improved how people watched content on various platforms. This also helped boost consistent income, which aligns with their aim to be a major force in digital entertainment.
Strategic Shifts in Broadcasting and Partnerships
The company’s leadership pointed to its ongoing strategic initiatives as the reason performance had stabilized, even with the media landscape proving difficult. The Kapamilya Channel, the Kapamilya Online Live internet platform, and collaborations with both local and international companies are all part of the strategy to expand content distribution.
ABS-CBN underscored that these partnerships are part of its enduring strategy. The goal? To stay relevant even after losing its free-to-air franchise. The company is evolving into a multi-platform content hub, aiming for a worldwide presence.
Balancing Recovery and Innovation
Despite the challenges posed by shrinking cable and broadband income, ABS-CBN is still hopeful. They’re banking on digital expansion, a rebound in advertising, and the potential of foreign distribution to turn things around.
Company leaders reiterated their dedication to producing outstanding creative work and connecting with audiences. They emphasized that spending on content and digital advancements will be key to returning to profitability. The network’s major programming continues to thrive, and new partnerships are forming, suggesting a slow but sure rebound.
