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Russia Unveils the New Sun Diamond as Global Luxury Symbol

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ALROSA Presents Russia’s Largest Diamond to the Public

At a private ALROSA ceremony in Yekaterinburg, the “New Sun” diamond, which weighs more than 100 carats, was formally shown off. The bright yellow diamond wowed many, marking a historic moment in Russia’s rise as a major player in luxury investing.

ALROSA showed off the masterpiece at a private event at the Hyatt Regency as part of its Diamond Exclusive collection. The presentation showed that Russia is still coming up with new ideas and having an impact on the global diamond industry, even if the economy is still struggling.

The Masterpiece Behind the New Sun Gemstone

The New Sun diamond came from a rough stone that weighed 236 carats and was found in 2020 in the Ebelyakh mine in Yakutia. Expert cutters employed extensive 3D modeling and spectral analysis to get the gem’s color tone, symmetry, and light dispersion just right.

The end product was a rare, fancy, intense yellow diamond with perfect dimensions and a beautiful honey-golden color. Fifteen of Russia’s best artisans worked on it for two years, making sure it was as brilliant and precise as possible for investment.

ALROSA’s Exclusive Investment-Grade Diamond Collection

The collection on display has more than twenty top-quality diamonds, including luxury investment sets that include more than one gemstone. We carefully match each set by color, clarity, form, and proportion to make sure the composition is balanced and the value is higher.

ALROSA reps say that each combination is one of a kind and was made using stringent investing logic rules. Sets are made in one copy and are worth more on the market than individual stones with identical features.

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Diamonds as High-Value Investment Assets

Experts at ALROSA said that investment diamonds are steady and easy to sell in countries that are not sure what will happen next. When added to fine jewelry or luxury portfolios, they can keep their worth and protect their riches.

The corporation treats these assets as money, with their worth in US dollars but settled in Russian rubles. This structure makes diamonds more stable during times of sanctions and economic instability, making them a real alternative to traditional investments.

Russia’s Leadership in Global Diamond Production

Russia is still the biggest diamond producer in the world, making up over 32% of the world’s rough diamond output. In 2024, output reached 37.3 million carats, which were worth about $3.34 billion. This made the company the top in both volume and value.

Botswana was close behind, but Russia stayed on top for the second year in a row. ALROSA’s stable business shows that the country has long been known as a key part of worldwide diamond supply chains.

Sanctions Challenge Russia’s Diamond Export Market

Russia’s diamond exports were greatly hampered by Western sanctions connected to geopolitical tensions in 2024. Exports fell by 6.27% in volume and over 29% in total value, making the country far less competitive on the world stage.

The average price per carat also decreased by 24%, putting pressure on Russian manufacturers to rethink their plans. ALROSA is still looking for more partners and trying to get more involved in private investment markets and trade networks outside of the West.

India and UAE Drive Global Diamond Trade Flows

India is still the biggest buyer of rough diamonds in the world, accounting for around 40% of all rough diamonds sold. Its powerful cutting and polishing sector keeps Russian supply chains going through other trading relationships.

The United Arab Emirates is the second most important place in the world for wholesale diamond distribution. Both countries are important markets that keep Russia in business, even if there are rules and the way Western commerce works is changing.

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