PENGU Yoga Flow: An Innovative Web3 Event
Bitget, a leading cryptocurrency exchange and Web3 innovator, recently hosted a groundbreaking event during Malaysia Blockchain Week 2025, redefining how crypto adoption can be fostered. As part of its rapidly expanding Blockchain4Her initiative, Bitget partnered with Pudgy Penguins, an iconic NFT community, to present “Pengu Yoga Flow with Gracy Chen.”
This exclusive gathering took place at The Flow Studio in KLGCC, welcoming over 25 accomplished female Web3 founders, developers, and executives. The event offered a transformative wellness session that seamlessly blended mindfulness practices with crucial professional networking opportunities. This unique approach marks a significant departure from traditional corporate events, showcasing a creative way to engage and empower the Web3 community, particularly women.
Blockchain4Her: Empowering Women in Web3 Leadership
The “Blockchain4Her” initiative is at the forefront of Bitget’s mission to champion inclusivity and gender equity within the Web3 ecosystem. Gracy Chen, CEO at Bitget and the visionary founder of Blockchain4Her, led the event, passionately advocating for the coexistence of wellness and leadership in the blockchain world. Chen emphasised a critical need: “Web3 needs women at every level, not just as participants, but as builders, leaders, and founders.”
This powerful statement encapsulates the core philosophy of Blockchain4Her, which aims to dismantle barriers and create pathways for women to assume pivotal roles in a tech landscape where their leadership representation currently stands at a mere 26%. The initiative is designed to cultivate an environment where women feel empowered to contribute, innovate, and lead.
Wellness Meets Professional Networking
The “Pengu Yoga Flow” event was strategically designed to highlight the importance of inclusive spaces within the tech ecosystem, demonstrating how physical wellness can directly enhance professional networking. As Blockchain4Her’s first-ever sports-themed gathering, it provided a refreshing and unconventional setting for participants to connect. The yoga session itself served as an icebreaker, fostering a sense of camaraderie and openness among attendees before they engaged in more structured discussions.
This blend of mindfulness and professional engagement allowed for deeper, more authentic connections to form, moving beyond typical corporate formalities. The event underscored the idea that holistic well-being is integral to effective leadership and collaborative innovation, proving that professional growth can thrive in environments that prioritise both mental and physical health.
Global Impact Through UNICEF Partnership
Blockchain4Her is rapidly becoming a serious force for change on a global scale, significantly bolstered by its three-year strategic partnership with UNICEF. This collaboration underscores Bitget’s profound commitment to leveraging blockchain technology for social impact, particularly in the realm of education and digital literacy. The Bitget initiative, through this partnership, aims to deliver comprehensive blockchain and digital literacy training to an ambitious target of 1.1 million young people by 2027.
A sharp focus is placed on gender equity within this educational outreach, ensuring that girls and young women in particular gain access to these vital skills. Malaysia serves as a key regional hub for this transformative programme, highlighting its importance in the broader global strategy.
Innovative Curriculum and Digital Literacy
Through the Bitget Academy, the Blockchain4Her initiative delivers UNICEF’s first-ever blockchain curriculum, designed to be both comprehensive and engaging. This innovative programme combines flexible online modules, interactive hands-on workshops, and immersive game-based learning experiences. This multi-faceted approach ensures that participants, particularly young people and educators, can acquire essential blockchain and digital skills in a dynamic and accessible manner.
The curriculum’s design reflects a deep understanding of modern learning methodologies, aiming to empower the next generation of Web3 leaders with practical knowledge and real-world application. By providing these critical educational tools, Blockchain4Her is actively contributing to closing the digital skills gap and fostering a more digitally literate global populace, ready to embrace the future of decentralised technologies.
Strategic Collaborations and Cultural Relevance
Bitget’s collaboration with Pudgy Penguins for the “Pengu Yoga Flow” event is a prime example of its broader strategy to infuse cultural relevance into cryptocurrency adoption. This approach follows the success of previous community-focused initiatives, such as the “Kopi Rave” during MYBW 2025. By partnering with culturally significant entities and integrating unique experiences, Bitget aims to make crypto more approachable and relatable to diverse audiences.
This model, which effectively combines utility, community engagement, and real-world impact, has transformed Bitget from merely a crypto exchange into a “movement builder.” These strategic collaborations are crucial for expanding the reach of Web3 beyond its traditional user base, fostering a more inclusive and vibrant ecosystem that resonates with broader cultural trends and interests.
Bitget’s Broader Cryptocurrency Adoption Strategy
Bitget’s commitment to driving cryptocurrency adoption extends far beyond singular events, encompassing a comprehensive global expansion strategy built on high-profile partnerships. The company serves as the Official Crypto Partner of LALIGA, the world’s top football league, across SEA, Eastern, and LATAM markets, leveraging the immense popularity of sports to reach diverse demographics.
Furthermore, Bitget has established global partnerships with renowned Turkish athletes, including wrestling champion Buse Tosun Çavuşoğlu, boxer Samet Gümüş, and volleyball star İlkin Aydın, inspiring global communities to embrace the future of cryptocurrency. In the high-octane world of motorsports, Bitget is the exclusive cryptocurrency exchange partner of MotoGP™, bringing the speed and innovation of blockchain to one of the most thrilling championships. These diverse initiatives collectively reflect Bitget’s overarching mission to accelerate cryptocurrency adoption across various demographics, including sports, education, and culture, solidifying its position as a global leader in the Web3 space.
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