Jeremy Lucas Appointed as CEO to Lead European Expansion
Jeremy Lucas has been named Chief Executive Officer for Europe by Allison Worldwide, which is part of the Stagwell network. Lucas will be in charge of strategic expansion and integration throughout the region’s offices from London.
The business wants to improve its executive-level consultancy and provide more services in areas including analytics-driven marketing, corporate reputation, stakeholder engagement, and influencer strategy.
Leadership Brings Two Decades of Global Communications Expertise
Lucas has been a leader in communications for more than 20 years. Before that, he was the UK CEO of Hotwire and had high-level jobs at Edelman, Ogilvy, and Teneo.
His clients include big names like Meta, FedEx, McDonald’s, Coca-Cola, and Disney. This has made him a well-known counsel for international companies.
Strengthening Allison’s European Presence and Strategic Capabilities
Lucas will now report directly to Jonathan Heit, the CEO of Allison Global. His hiring shows that the agency wants to grow its presence in Europe faster.
Lucas will work on making regional operations work together while also making sure that Allison’s clients get a communications plan that is based on data and works as a whole.
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Global Leadership Says They Are Sure About the New Appointment
Ray Day, Allison Worldwide Executive Chair and Stagwell Vice Chair, remarked that Allison continues to attract world-class talent dedicated to client success. He said that Jeremy’s leadership and vision will help take European operations to the next level.
Day said that adding Lucas to Allison’s global leadership team makes it stronger and helps the agency keep its reputation for getting demonstrable, high-impact results.
Vision for a Connected and Dynamic European Region
Lucas said he was excited about his new job and thought Allison’s flexibility and drive fit with the needs of modern corporate transformation. He said that the agency was both innovative and able to give advice, and that it was able to handle the reputation environment of today.
He remarked that he is excited to create a more connected and dynamic European region within a global business that values collaboration and innovation.
Part of Stagwell’s Broader Global Growth Strategy
Allison works in one of the fastest-growing worldwide marketing ecosystems as a part of the Stagwell network. The alliance lets people exchange data and work together on campaigns across continents.
This framework makes it easier for Allison to provide customers, from Fortune 500 companies to new startups, communication plans that are based on data and digital first.
Allison’s Commitment to New Ideas and Helping Clients Succeed
Allison Worldwide is still focused on helping businesses stay ahead of changes in their industries and come up with proactive communication plans. The company’s purpose is to combine creativity with data analysis to get results that can be measured and are ready for the future.
Jeremy Lucas is in charge of the firm’s European operations. This shows that the agency is still committed to global quality, innovation, and building trust with clients.
