Plume Appoints Rebecca Stone to Lead Global Marketing Strategy
Plume named Rebecca Stone chief marketing officer to help the company get a better position in the market for cloud-managed connectivity services. She has more than 20 years of experience leading marketing teams for businesses in the technology and service provider sectors. Executives think that her leadership will help the broadband and smart home markets become more clear and different from each other.
Before this, Stone was the senior vice president at Cisco in charge of customer solutions and revenue marketing projects. She has experience building large global teams that are in charge of planning campaigns, making content, and coming up with strategies for generating demand. Plume leadership praised her skill in turning complicated platforms into business value propositions that focus on the customer.
Source: PR Newswire Asia/Website
Former Cisco Executive Brings Decades of Enterprise Marketing Leadership
Stone was in charge of marketing operations for Cisco’s $50 billion networking portfolio in many parts of the world. She oversaw integrated programs that included media planning, digital campaigns, partner engagement, and operational marketing performance metrics. Her peers in the industry praise her for linking technical innovation to clear business results.
Before Cisco, she was the chief marketing officer at Meraki, where she led big rebranding projects and updated the company’s messaging. Her hard work doubled the size of the team and greatly increased the amount of money coming in from marketing around the world. Earlier in her career, she was also a senior leader at LiveRamp, DataSift, and Calix.
Plume Targets Deeper Engagement With Global Internet Service Providers
Plume wants to improve its relationships with internet service providers by making it easier to talk about platform intelligence and automation. Stone will be in charge of projects that turn telemetry analytics, cybersecurity, and customer service skills into business benefits. Company leaders think that partnerships with ISPs are key to long-term growth that will last.
Her job is to make it clear how products are different from each other and to get more people to use smart Wi-Fi management technologies. Executives think that better storytelling will make subscribers more confident and lower the number of customers who leave in competitive markets. This method fits with the growing need for proactive management of network performance.
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AI Powered Platform Expansion Shapes New Go to Market Priorities
Plume is still adding AI to its infrastructure for service orchestration and analytics. Providers can better automate customer engagement and improve their workflows by using Sweepr technology. Stone will coordinate messages to show how AI deployment has led to real business results.
The company connects almost half a billion devices, which sends back a lot of real-world network telemetry data. This dataset makes it possible to find security threats before they happen, fix problems before they happen, and personalize services. Marketing leadership will work to make sure that technical and business decision makers understand these benefits.
Leadership Emphasizes Clarity in Crowded Broadband Technology Market
Dan Herscovici, the CEO, said that market saturation makes it even more important to have a clear brand position and to understand your customers. He talked about Stone’s experience growing marketing teams in cloud networking and service provider ecosystems. The leadership thinks that her strategic direction will help them get and keep more partners.
Plume calls its platform a unified solution because it combines services for security analytics, connectivity, and automating workflows. Clear communication helps set your products apart from those of competitors who only offer a few capabilities. Executives expect stronger demand because they are sending the same message at all digital events and through partnerships with other businesses in the same industry.
Stone Outlines Vision for Customer Focused Growth and Innovation
Stone said that joining Plume was a turning point for her because it focused on marketing development based on customer insights. She said that listening to what service providers need leads to solutions that make operations run more smoothly and keep revenue stable. Instead of transactional promotional activities, her strategy is based on meaningful engagement.
She wants to create experiences where providers learn how the platform affects customer satisfaction and service reliability. Marketing teams will focus on showing clear improvements in network performance and subscriber loyalty. This method encourages long-term partnerships instead of short-term sales cycles based on products.
Appointment Supports Plume Expansion Within Evolving Broadband Ecosystem
As subscriber expectations rise, competition among providers of home connectivity and digital services gets tougher. Plume sees its platform as an important part of the infrastructure that makes modern broadband business models possible. Marketing leaders will show that they can adapt to changes in technology, regulations, and consumer behavior.
As the company enters its next phase of international growth, Stone will help shape the brand’s story. Her leadership helps the company grow into new areas and add more service provider verticals. Executives think that Plume’s role as a trusted strategic technology partner will grow as the company’s reputation in the market improves.
