Bitget Wallet has announced a groundbreaking partnership with Mastercard and infrastructure provider Immersve, set to launch a zero-fee, crypto-linked payment card. This innovative collaboration aims to bridge the gap between self-custodied digital assets and everyday commerce, allowing users to spend directly from their crypto wallets at over 150 million Mastercard-accepting merchants worldwide. The initiative underscores a growing demand for practical crypto utility in mainstream finance, promising seamless and secure transactions for digital asset holders.
Seamless Crypto Spending with Mastercard Digital First
The newly launched crypto-linked payment card will be easily accessible via the Bitget Wallet app, leveraging Mastercard Digital First technology for instant digital applications and mobile wallet integration. This allows users to spend directly from their self-custodied digital wallets, with real-time funding supported through on-chain swaps and deposits. The integration is designed to make crypto payments as effortless and secure as traditional transactions, enhancing the utility of digital assets in daily commerce.
Global Rollout Commences in Key Regions
The initial rollout of this innovative crypto card will target users in the United Kingdom and the European Union. Following this foundational launch, Bitget Wallet and Mastercard plan strategic expansions into other key regions, including Latin America, Australia, and New Zealand, in the coming months. This phased global deployment aims to steadily increase the accessibility of crypto-linked payments across diverse international markets, catering to a growing user base.
On-Chain Conversion and Compliance Standards
Transactions made with the Bitget Wallet crypto card will utilize on-chain crypto-to-fiat conversion, facilitated by Immersve. Immersve, a Mastercard-licensed issuer, ensures that all transactions comply with stringent Know Your Customer (KYC) and Anti-Money Laundering (AML) standards. This robust compliance framework is crucial for integrating cryptocurrency payments into mainstream financial systems, providing security and regulatory adherence for users and merchants alike.
Bridging Self-Custody with Mainstream Commerce
With a user base of 80 million, Bitget Wallet is strategically positioning this new card as a vital bridge between self-custodied digital assets and daily commercial activities. The partnership addresses a significant demand for practical crypto utility, enabling users to leverage their decentralized holdings for everyday purchases. Optional features like transaction rewards, yield on idle balances, and verification bonuses are also being considered to enhance user experience and incentivize adoption.
Industry Leaders Emphasize Accessibility
Bitget Wallet CMO Jamie Elkaleh affirmed the core mission of the initiative, stating that “Crypto payments should be as seamless and secure as traditional transactions.” Scott Abrahams of Mastercard echoed this sentiment, emphasizing the importance of simplifying crypto access “at scale” to facilitate broader adoption. This collaboration between a non-custodial wallet platform and a global payments giant signifies a concerted effort to integrate digital assets into the global financial ecosystem.
